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Product Information Management

PIM is the future of e-commerce. It is not a nice-to-have application, but a necessity.



For Distributors and Wholesalers who typically handle thousands of SKU’s daily, it is the most important tool they need to work with, in order to accurately define the large numbers of product attributes in one place.

PIM is a friendly working application, where you can easily organize your products in one central place.

PIM tools make the product information management process fast, efficient and productive.

With PIM you can organize, update or change your data in order to easily sell in different channels, with less manual work, better productivity and sales results.

PIM can easier handle thousands of products with different characteristics:

  • Descriptions
  • Specifications
  • Multilanguage
  • Attributes (dimensions, colors, weight, sizes, ingredients, prices, country of origin, expiration date etc)
  • SKU Interchanges
  • Images
  • Manuals
  • Videos (how to use the product, etc)
  • Datasheets (drawings, technical datasheets, certificate of conformity, certificate of origin, etc)

Why to choose PIM instead of ERP

PIM is much easier to handle thousands of products. The only you need to do is to define properly the characteristics of each product, so you will avoid duplicate product pages, too many open SKU’s to handle etc.

For example, a drink supplier is offering 4 different sizes of the same product (0,5 ml, 0,75 ml, 1 lt, 1,5 lt) with three different tastes (water, lemon, orange). That means that in ERP you have to handle 12 different lines of product. PIM can combine these together as one product with different options, making it easy to update to one single page of a web-shop.

That means that your daily work on the e-platform and the channels you work with is easier and requires fewer man-hours, which make the company more flexile and productive.

Our clients

Trusted by top companies from UK, Greece and all over the world, at DeepRay, we’ve formed unshakable bonds with big enterprises and medium-sized companies alike.